CPL Still Stuck on High? It's Not the Channel – It's the Message...
Deep Message Optimization - a Proven Process to Cut CPL & Boost Lead Quality
Semantic Separation framework pinpoints measurable CPL improvements beyond bid, audience and channel optimizations...
AI-powered testing platform delivers 50-60% CPL reductions with 70% less traffic required...
Guided by 35+ years of direct response mastery alongside marketing legends...
Specifically designed for lead generation businesses struggling with high CPL and poor lead quality...
This short 5 min 43 sec video (under 3 min at 2x speed), outlines how lead generation businesses can slash CPL while improving lead quality. If you prefer to scroll - scan - and read - please do so...
If you've squeezed every ounce from bids, audiences, and day-parting, yet CPL won't budge – the culprit is your message, not your media.
Most lead generation businesses struggle with stubbornly high CPL / CPAL despite optimizing channels, devices, and targeting.
They face the "message blind spot" – leaving the most powerful lever mostly untouched.
Our Deep Message Optimization service is specifically designed for lead generation businesses to rapidly cut CPL / CPAL, and boost lead quality without touching your ad spend or traffic sources.
We've taken lead generation businesses from zero to profitable in highly competitive verticals – and delivered 50-60% CPL reductions while improving lead quality and acceptance rates.
The Problem: Your Message is Sabotaging Your Lead Gen ROI
While you've optimized every aspect of your traffic – bids, audiences, day-parting, and optimized your message on a surface level – still, your message remains the least optimized lever...
... and the single greatest influence on CPL / CPAL and lead quality.
We conduct deep research into your lead generation market, prospects, and competitors to identify the messaging gaps that are inflating your CPL and degrading lead quality.
Our Semantic Separation framework goes beyond surface-level copy tweaks to uncover the deep messaging breakthroughs that slash CPL while attracting higher-intent, more qualified leads.
We test critical lead generation elements like headlines, value propositions, qualifying questions, and trust signals with multivariate testing designed specifically for lead gen funnels.
Everything in your lead generation funnel is a candidate for optimization – from your landing page headlines to your form copy, CTA buttons, and even what's NOT on your page.
Context and lead generation intent drive every decision.
Our AI-powered testing platform runs dozens of lead generation tests simultaneously with up to 70% less traffic than traditional A/B testing, delivering breakthrough CPL insights competitors can't match.
We initially prioritize above-the-fold elements that drive compounding CPL reductions across your entire lead generation funnel.
This is 100% done-for-you – we don't touch your servers, landing pages, or require dev work.
We start with market research and funnel analysis to identify optimization opportunities.
Here's exactly how we slash your CPL:
Step 1: Deep Lead Generation Market Research
With our Research - Analysis - Strategy - Test Copy process - we analyze your lead generation funnel, prospect intent, competitor messaging, and traffic sources to identify the highest-impact optimization opportunities.
Step 2: Semantic Separation for Lead Gen
Our proprietary framework creates meaningfully different message variants that align with prospect intent – going far beyond surface-level headline swaps to breakthrough messaging that cuts CPL.
Step 3: AI-Driven Lead Gen Testing
Our platform runs large-scale multivariate tests specifically designed for lead gen funnels, delivering actionable insights that compound with each cycle.
We focus on front-end lead gen optimization first because above-the-fold improvements create the biggest CPL impact fastest.
While lead gen optimization isn't instant magic, our prioritization process targets quick CPL wins first – meaning you see meaningful CPAL reductions in weeks, not months.
Proven Lead Generation Results:
"Kelvin has taken our start-up in the highly competitive auto-finance lead generation space from zero to profitable in the span of a few months."
- Terry Haitas, &Cars Finance
Increased our leads by 104% (= a 51% reduction in CPL)
- DocuClipper
Our lead gen testing comes from 35+ years in direct response marketing – working alongside the masters who've driven lead generation for the biggest names in business...
...collectively responsible for tens of billions in revenues.
The Semantic Separation framework delivers massive, lasting CPL reductions by identifying the deep, structural messaging breakthroughs that most lead generation businesses miss.
Our AI-powered testing platform enables rapid, large-scale lead gen optimization well beyond traditional A/B testing – perfect for the fast-moving lead gen environment.
My background in direct response marketing and copywriting specifically serving lead gen businesses provides the strategic foundation for dramatic CPL reductions.
I've collaborated directly with marketing legends like Jay Abraham, Ted Nicholas, and Clayton Makepeace – pioneers who've generated tens of billions in revenues across every conceivable vertical.
World-renowned copywriter Gary Bencivenga praised my work, stating:
"Kelvin's copy breathes fire, crackles with energy, radiates a contagious passion for whatever he sells. After 30 years as a direct marketer and copywriter, he has a knack for knowing exactly what to say to trigger out-sized advertising response."
