Stabilize acquisition KPIs - scale your business
Scientific Testing Process Allows Your Market to Automatically Inform - Direct - and Shape Your Winning Ads & Campaigns ...
Machine Learning Tools Uncover What Your Market Really Wants -Providing an Endless Stream of Ideas, Copy and Creatives for Testing...
Proven with over $500 million in profitable ad spend ...
Ideal for information publishers – course creators – and SaaS sellers ...
The "Fractional CMO – Paid Digital Channels" Process
Manage for Target KPIs – Scale - Efficiency
This short 3.5 min video (less than 2 min 2x speed), gives a quick overview of our Fractional CMO - Paid Digital Channels process. If you prefer to scroll - scan - and read - please do so...
Fractional CMO - Paid Digital Channels is a service that delivers:
1. Consistent and predictable results, at an acceptable client acquisition cost
2. Key business objective(s) at greater scale and/or greater efficiency
3. And manages long-term growth across all channels
The key intel & levers we focus on, include:
Budget - timeline - upside potential - roadblocks - risk tolerance - cash flows - AOV (average order value) - LTV (lifetime value).
Also, what's the conversion of first purchasers to repeat customers? What's the first sale margin compared to LTV delivered?
The testing process allows you to solve for business objectives:
How do I reduce my cost per acquisition?
What appeals work best for lead generation, that generate the highest long-term value clients?
What follow-up products would have the most appeal, and in what order?