Full Funnel Optimization: A Proven 3-Part Process for Measurable & Sustainable Results...
Semantic Separation framework pinpoints high-impact, lasting improvements...
AI-powered tracking and analytics platform reveals game-changing insights...
Guided by 35+ years of copywriting mastery alongside marketing legends...
Ideal for information publishers and e-commerce brands ...
This short 3 min 30 sec video (under 2 min at 2x speed), outlines the full funnel optimization process. If you prefer to scroll - scan - and read - please do so...
Most businesses struggle to improve funnel performance without increasing ad spend and face challenges like slow results using A/B testing – or test results that don’t hold on roll-out.
Our full funnel optimization service is an AI-driven model with strategies that speed up the testing process and produce results that hold.
We provide a data-driven approach to optimizing marketing funnels for info-publishers and e-commerce brands.
We conduct in-depth research into your market, audience, and competitors to identify growth opportunities.
Our Semantic Separation framework uncovers high-impact improvements beyond standard optimization.
We test critical variables like headlines, CTAs, and offers with multivariate testing to drive measurable results.
Ultimately though, everything is a candidate for testing, including what is NOT on your page. It all depends upon context and purpose.
Our AI-powered testing and analytics platform can run dozens of tests simultaneously and with less traffic,
delivering insights competitors can't match.
We prioritize front-end elements to drive compounding gains across the funnel.
This is a 100% done-for-you solution, and we don’t touch anything on your site or servers.
This is how the process works …
We start with market research and funnel analysis to identify optimization opportunities.
Our Semantic Separation framework pinpoints breakthrough variations beyond surface-level changes.
We test high-impact elements like headlines and offers using proven methods.
Our AI-driven testing and analytics platform runs large-scale tests fast and accurately.
Insights guide continuous improvements, creating compounding growth over time.
We focus on front-end optimization first to maximize impact.
While optimization isn’t an instant fix, our prioritization process focuses on quick wins first, ensuring meaningful results in weeks, not months.
Our testing process comes from 30+ years in direct response marketing – plus working with many masters of copywriting ...
... who have been responsible for 10’s of billions in sales generated.
The Semantic Separation framework delivers significant and lasting revenue increases by identifying deep, structural messaging breakthroughs.
And our AI-powered testing and analytics platform enables rapid, large-scale testing well beyond traditional A/B testing.
My background in direct response marketing and copywriting working with information publishers, SaaS companies and e-Commerce brands provides the strategic foundation for this service.
I've collaborated directly with marketing legends like Jay Abraham, Ted Nicholas, and Clayton Makepeace – pioneers who have generated tens of billions in sales.
World-renowned copywriter Gary Bencivenga praised my work, stating:
"Kelvin's copy breathes fire, crackles with energy, radiates a contagious passion for whatever he sells. After 30 years as a direct marketer and copywriter, he has a knack for knowing exactly what to say to trigger out-sized advertising response."
Our Full Funnel Optimization service is built on decades of proven direct response strategies, cutting-edge AI testing capabilities, and a deep understanding of what truly moves markets.
