Kelvin's MBATM is all about discussing ways to create value = wealth.
Perspectives include my own experience of 30+ years in business - working with some of the greatest minds in marketing - and on projects from start-ups to high 100's of millions a year.
Plus, I'll also pull in other experts in many facets of business.
The focus always, is on process - problem solving - value creation.
A little about my background in business...
About Kelvin Parker...
• 30+ years in direct marketing. Started out as the marketing director of publishing companies - which led to copywriting, deal-making, media buying - and A.I. & machine learning, the Fractional CMO paid digital channels process and more.
• Worked with some of the brightest marketing minds in the world, such as Jay Abraham, Ted Nicholas, Clayton Makepeace, and many others …
• Opened up new businesses all over the world – each turning over millions of dollars for Reuille Holdings – a $300 million a year Swiss company …
• Built start-ups - going from ZERO to 200,000+ names on the customer file within 12 months, and ran programs that included 60 active promotions running at one time …
• Copy has generated up to $16,140 per 1,000 names mailed (84% prospect names) …
• Increased sales and conversions by 260% for Dr. Robert Anthony, by 420% for OptionsMONSTER, and over 600% for Inspired Publishing Group …
• Worked in most every marketing channel, dozens of industries and niches, and ran an international program marketing in over 190 countries and 12 languages …
"I don't claim to be the world's greatest or best at anything.
"But I've spent 30+ years in direct response marketing. I've run campaigns for some of the brightest marketing minds in the world - and also total beginners, start-ups, and everything in-between.
"I've experienced, executed, and succeeded - and at times failed - at almost every aspect of this business.
"From the 30,000-foot strategic view to the nitty-gritty minute detail, from crafting copy to executing analytics systems, from high-level deal-making to doing customer service...
... if it's part of the equation that makes money - with my experience I can most probably get it working for you delivering the results you desire."
I’ve spent tens-of-thousands of dollars on education, courses, workshops, coaches, mentors and more… all in an effort to master the world of Direct Marketing.
And with just two phone calls Kelvin has conclusively proven that most of everything I “thought” I knew was outdated and based on faulty, old school practices and beliefs.
He outlined a process that was: 1. Less Complicated; 2. Far Easier to Implement; 3. Extremely easy to understand; 4. Yielded massively greater positive results… with far less effort!
He’s managed to take the best tools, processes and scientifically validated principles to create a slam-dunk methodology that can supercharge the bottom line revenue of any business.
Only a fool would pass up the opportunity to learn from him.
International Bestselling Author
Kelvin is the REAL thing, and I rarely endorse people.
He has studied under and worked for some of the greatest marketing & sales experts, alive.
With his wealth of experience, and 35 years of the business building, you want him on your team - for life.
He is one of the few people, I trust for advice. And I am ever grateful to stumble upon him.
Having him on my side, he more than helped me shortcut my process & knowledge on business building.
He always challenges me, my assumptions, my knowledge and … he knows how to maximize results with minimum effort.
And from him, you can expect that he only shares you proven profitable techniques and strategies that WORK, today.
Kelvin is generous, kind hearted, and has a brilliant mind.
…I would jump on any opportunity to learn & profit from him.
Growth & Profit Strategist
Kelvin's copy breathes fire, crackles with energy, radiates a contagious passion for whatever he sells.
After 30 years as a direct marketer and copywriter, he has a knack for knowing exactly what to say to trigger out-sized advertising response. He deserves all of his remarkable success, and so do the clients smart enough to hire him.
Kelvin’s a consultant’s consultant. You can ask him a question about a myriad of subjects and he’s able to give you a clear-cut answer. I’ve been on the receiving end of his tutelage many times-and will do so again and again.
He is caring and encouraging. He meets you where you are in your learning. He’s focused on you actually ‘getting it’ not on his ego.
I don’t care how many digital gurus you’ve studied with, Kelvin has advice you probably won’t hear anywhere else. Advice he’s put to the test for over three decades … with remarkable success.
Really wonderful strategist, thinker and teacher.
Content Marketing Writer
I've sold over $500 million through direct response and understand how it works...what I learned from Kelvin blew my mind.
If only I’d met him sooner I’d be at a billion by now.
Kelvin knows direct response better than anyone I’ve ever met. He’s smart, creative, strategic and disciplined in his approach.
If he ever agreed to work with you – consider yourself very fortunate.
With Kelvin's expert marketing advice, our fledgling upstart company made $1.29 million in our first 12 months of doing business. We owe him a debt of gratitude.
I have also recommended his services to many of my clients who have always been blown away by the compelling and sales-pulling copy he delivers.
Kelvin is not only a consummate copywriter but a marketing genius extraordinaire. Because of his extensive in-the-trenches experience in both the brick-and-mortar and online worlds, he’s emerged as a brilliant marketing strategist with a track record for success.
Author of "Web Copy that Sells"
Publisher of "One Minute Cure"
Kelvin Parker's business advice and counsel over the years has been invaluable.
I have a successful Facebook group of over 9,600 people, and a thriving private community, and I wouldn't be in this place if I hadn't sought out Kelvin's advice.
In a world of self-proclaimed gurus and people passing out half-baked marketing tips left and right, Kelvin is the real deal. His experience and results speak for themselves.
Founder Cafe Writer Community
Author of "The Freelancer Manifesto"
If an ad campaign starts out badly and is in need of CPR, I call Kelvin.
He has more business and marketing experience than about anyone I've come across.
First thing he does is put his knowledge and experience aside and run a series of quick experiments to get the data. This way, he's been able to fine tune a new client's campaign to generate leads for under $2! Incredible!
He's my secret weapon (I guess not so secret anymore).
Digital Media Buyer
Consultant / Fractional CMO
Kelvin creates kick-butt acquisition campaigns - he has also mastered the art and science of creating persuasive sales copy.
If you get the chance to work with him, he'll knock it out of the park for you...
"Highest Paid Copywriter" in the Direct Marketing Industry
Kelvin worked with our group and group-related companies for 5 years. He was active in the United States, Australia, New Zealand and the Far East.
Kelvin developed for us businesses turning over many millions of dollars. He has also been a successful pioneer in web-marketing for the group.
Reuille Holdings - Switzerland
I truly don't think I'd be where I am today without the help I’ve received from Kelvin. His marketing savvy and copywriting skills are top notch. If you have a problem - Kelvin usually has a solution.
He's also incredibly generous with his time and resources, something he certainly doesn't have to be at his level of the game. In short, if you get the opportunity to work with him, take it!
Kelvin, is absolutely amazing. Just on one of our four projects he increased our results over 600% and we had this product already running with 100′s of members for a year prior to working with him.
He has since worked with us on multiple projects and producing incredible results. Anyone looking to increase sales should hire Kelvin NOW!
Inspired Publishing Group