Test your marketing expertise …

Which is more important - "building relationships" or having a relevant product that solves your customer's problem?

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"Building relationships" is an important task you should carry out, usually before you try to sell anything to your customers. It can be done with newsletters, emails, providing valuable content and great customer support.

Having a relevant product that solves your customer's problem - is all you really needed to start sales coming in. Every customer has an URGENT PROBLEM they would like to resolve. Understand what that is, and solve the issue for them, and you're in business.

Which is more important? "Building relationships" with your customers, or providing them with a relevant product that solves their urgent problem? 

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