Test your marketing expertise …

Which will build a profitable email list faster – a lead magnet, or a content upgrade?


A lead magnet is a specific giveaway, that you can use anywhere on your website. You might even have a landing page dedicated to promoting your lead magnet. It could be a PDF report, checklist, infographic, video or audio recording, and so on.

A content upgrade is also a giveaway, but it’s specific to the content on the page it’s being offered. It’s some bonus content on the same subject, making it highly relevant. Again, it could be a PDF report, checklist, video, and so on.

Which do you think would build your email list faster – and create a more responsive email list? Lead magnet that you can offer everywhere, or content upgrade that’s highly relevant, but appears on only one content page?

˅˅  ​Tap or Click Your Selection Below ​​​​˅˅

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