Test your marketing expertise …

What should you be sending your customer list more often - general interest newsletters, or product specific promos?​


A ​general interest newsletter is a regular email communication used to keep your prospects and existing customers updated on new products, services, and other trends within your industry.​

A product specific promo​ is an email that is dedicated to highlighting and pre-selling a specific product or service. The goal is to get the reader to click through to a page that completes the sale.​

What should you be sending to your customer list more often​? ​General interest newsletters that offer information but are not usually ​selling anything​, or ​product specific promos that have one purpose only, to sell a product or service​? 

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